How Amazing Websites Can Have Terrible UX

How Amazing Websites Can Have Terrible UX

When designing a website with stunning imagery, it can be difficult to make sure that users can accomplish their goals. People often make UX and UI design synonymous, which is a mistake because they are two different philosophies. Some designers are “design-first” while others are “UX-first”. There are many occasions where a website will be the most brilliant, and stunning piece of art that you will ever see while the UX is just plain irrelevant.

Here we will breakdown a website ( which is great aesthetic wise, but incredibly hard to use. We will explain all the pain points that this beautiful site has.

Page Speed

Having pretty graphics and sophisticated scripts run throughout your site can come at a cost. Page speed is very important when it comes to your site. It could be the difference between having your users remain on your site or leaving. For this particular site, it loads incredibly slow, even on the fastest computers and browsers. When it comes to websites today, people are growing more and more impatient. Despite the fact that the visuals are enough for you to slow down when you are viewing it, having your site stutter as you navigate can be quite annoying.

Clunky Navigation

Screenshot Captured Mid Scroll

Familiarity is key when it come to great UX. It is rare to find a website that will take a shot on changing the way someone could navigate a website. 
In this case, the scrollbar is replaced with the ability to zoom in and out of the page. The site can be navigated by clicking the buttons on the bottom of the page, which is unnatural. Fortunately, for people who might be get lost on this page, there is a hamburger icon on the top left as well.

This is a very interesting way of giving the user a new way to browse the content on a webpage. However, you run the risk of giving users a clunky experience by doing so.


Mobile Screenshot

When scaling your website down for mobile devices, these types of sites start to become more complicated. Most beautiful sites were designed to be desktop first. On desktop there is plenty of room to utilize and be able to pull off such a design. 

Although the design and navigation remained consistent, the limited screen size made it incredibly hard to enjoy the display on mobile devices.

Lack of Natural Movement

As cool as it is to navigate the website, it is very easy to get lost in the design. There is not much of a guide and can take an extra few seconds to find what you are looking for. People are used to the typical order of content on a homepage.

It Just Doesn’t Make Sense

There is no doubt that this is a pretty website that is designed in such a clever way. From a user standpoint, what is the point in setting up a homepage for your business in such a way? Maybe it helps provoke curiosity for some. It can become a very difficult experience, especially if the user isn’t used to browsing websites at all.

It goes to show that websites that push the power of web browsers can be really stunning and impressive. However, it is totally possible to miss the mark entirely when it comes to UX. Should you create a website with visuals that will demand plenty of browser power will be determined based on whether or not it is affordable for a typical user to struggle viewing the content of your site. 

On the other hand, it is exciting to see certain platforms that showcase these impressive websites such as AWWWARDS. Looking into what can be done with some of todays technology for websites can be insightful. There are many web design trends that have emerged in the past from creative websites.

Of course, we will have our standards for web design, such as limited images and navigation. The improvements that we are continuously making for the web, and the way people view them, allows us to see more dynamic and beautiful sites, that will also do very well for user experience.